Here was a category with a case of ‘Follow the leader’. And unfortunately our brand ended up looking like every other brand in that category with no distinct identity of its own. The task at hand was to create a unique and memorable identity.
By introducing contemporary design and a whole new look across all verticals and products we managed to ‘refresh’ the brand image. Redesigning the website and reworking the communication approach further enhanced the rebranding exercise, and managed to transform this me-too brand into a leader brand worth following.