If there’s one thing that’s synonyms with Indian cuisine, it’s the use of grains. Most importantly wheat. Chappatis, Rotis, Kulchas… burp... So what does Kellogg’s do to make peace with the Indian palate.
It launches the Kellogg’s Nurti-Grain. A one-of-a-kind product, introduced exclusively to the Indian market. We had the better fortune of dressing the brand up. Here’s what we did. Got rid of the stereotypical image a cereal box and decided to go with ‘stand-out orange’. What followed was undivided attention and of course, sheer satisfaction.