With Fastrack, it’s not just about designing for a brand, it’s about building a cult. The first step was to truly understand the mindset of our young target audience.
They are hip, cool and most often express themselves through their fashion choices. Which meant that even a pair of sunglasses was a big, bold fashion statement to them. So we created wearable fashion that is inspired by the young, cool vibe of this generation. Something that helps them stand out while celebrating their spirit..