An elderly cat loving couple were parents to 28 cats. But as age and ailments began to take over, they could no longer give the cats the care they deserved.
With so many cats, they were bound to have more than their fair share of heartwarming, funny or downright outrageous cat stories. And therein lay our inspiration for this campaign. Within a few weeks, all the cats found new homes, leaving us purring with satisfaction about a job well done.